*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success.
** Business Book Awards 2023 Finalist ** "e;Nothing connects people to engage emotionally with your business better than a well-told story - your story.
If you're a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way.
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Now more than ever, the scientific and medical community is under the microscope and in front of the media.
The Definitive Guide to Communicating in Any Crisis When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications or lack thereof.
Inside Knowledge provides practical guidance for women working in professional service firms who aspire to achieve their full potential in what have traditionally been male working environments.
Inside Knowledge provides practical guidance for women working in professional service firms who aspire to achieve their full potential in what have traditionally been male working environments.
Your reputation affects everything, the opportunities that come your way in business and in life learn the rules to life's most important game ';A must-read.
No matter which point you're currently at on the developer advocacy journey - whether you've already implemented a developer advocate function or you're exploring the possibility - this book is for you.
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public.
Dieses Buch erläutert, wie Unternehmen das Thema Nachhaltigkeit mit allen Aspekten wirkungsvoll kommunizieren können, um auch in Zukunft bei allen Stakeholdern relevant und glaubwürdig zu bleiben.
No matter which point you're currently at on the developer advocacy journey - whether you've already implemented a developer advocate function or you're exploring the possibility - this book is for you.
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon.
The development of technical leadership capabilities is often overlooked as a training requirement in organisations but these are key to business success.
The development of technical leadership capabilities is often overlooked as a training requirement in organisations but these are key to business success.
