A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix.
Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E.
Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life.
'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch'Refreshingly relevant and practical' Roksanda IlincicWomen have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.
This book will protect your audiences from the following disorders: Death by PowerPoint Tedium Compulsive fidgeting Losing-the-Will-to-Live SyndromeNearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss.
'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!
'This is not just another pop-psych book: it's the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other.
This book offers an essential evaluation model so that leadership coaches and stakeholders can demonstrate the impact of their coaching programmes, challenging current thinking that the return on investment from leadership coaching is too complex to measure.
Knowledge Unplugged announces the results of a major survey on knowledge management practice within the most influential companies in the world, by the most influential management consultancy group in the world.
When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion.
These days, it's not just corporate marketing directors tasked with giving computer-based presentations-anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net - presentationzen.
For business people looking to get results and up their income, this book divulges no-nonsense strategies that can turn anyone into a powerful speaker who can overcome challenges and influence the right listeners.
This title is a practical guide for the millions of men and women who may find themselves dealing with difficult or problematic situations in the workplace.
Silver Living Now Book Award * Silver National Mature Media Award * APEX Award * Washington Post Book of the Month * Wealth and Money Management Award * Bronze Independent Publisher Book Award * Foreword INDIEFAB Book of the Year Honorable MentionA one-of-a-kind practical guide to making the tough decisions parents and their adult children inevitably faceIt was a rite of passage for you to have the Talk with your kids about the beginning of life (as in the birds and the bees).
DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "e;the speech of their lives"e; in 18 minutes or less.
Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win salesWhether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as or more than what's being said.
THE "e;BIBLE OF SPONSORSHIP"e;--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward.
WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOLDitch your tired old slides, drop those boring bullet points--and start reimagining your presentations for absolutely stunning results!
PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDSScientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "e;mind's eye"e; and business systems to new possibilities we might not otherwise see.
