SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.
The commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively.
From the lens of holistic systems theory, this book discusses strategic management adapted to evolving convergence in an era of advanced ICT from the viewpoint of the major management elements of strategy, organizations, technologies, operations and leadership.
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas.
This book is a means to diagnose, anticipate and address new cyber risks and vulnerabilities while building a secure digital environment inside and around businesses.
This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context.
This book constitutes the refereed proceedings of the 10th International Conference on Software Business, ICSOB 2019, held in Jyvaskyla, Finland, in November 2019.
The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities.
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm.
This edited book discusses lean production as a suitable platform for global development by developing systems and products in a quicker, costless and sustainable way and educate people for a lean consumption.
Collaborative innovation networks are cyberteams of motivated individuals, and are self-organizing emergent social systems with the potential to promote health, happiness and individual growth in real-world work settings.
As technology continues to revolutionise today's economy, Big Data, Blockchain and Cryptocurrency are rapidly transforming themselves into mainstream functions within the financial services industry.
This book examines Ghana's use of the fingerprint biometric technology in order to further conversations about localization championed by technical communication scholars.
A number of dramatic changes are currently reshaping infrastructure, a sector that investors and asset managers have traditionally considered to be a safe harbor in the field of alternative investments.
This book employs a multidisciplinary and multi-level perspective to understand how well-being and resilience can influence innovation in knowledge-intensive contexts.
This volume presents a collection of rail orientated research articles, covering a variety of topics on rail operations research and management of rail systems as well as innovation, particularly focusing on sustainability aspects.
Patient-oriented approaches to healthcare management have been brought to the fore in recent years, yet this book underlines how even further change is needed in order to fully mobilise the experiential knowledge of patients, and ultimately improve our healthcare systems.
Addressing the effect of big data analytics-capable information systems on organizational ambidexterity, this book investigates how these systems can be used to enhance organizational agility and flexibility, generally considered to be two key determinants of organizational ambidexterity.
Although there have been considerable technological advances over the past decade, particularly in terms of mobile applications, much remains unknown about their effect on societal progress.
This book provides an impressive overview of emerging technologies, especially nanotechnologies and biotechnologies, and their prospective applications.
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries.
This book gathers the proceedings of the 13th International Conference on Management Science and Engineering Management (ICMSEM 2019), which was held at Brock University, Ontario, Canada on August 5-8, 2019.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
This book provides a scholarly forum for researchers both in academia and industry from a wide range of application areas of smart cities and smart technologies to share their research findings.
This book analyzes future directions in the study of expertise and experience with the aim of engendering more critical discourse on the general discipline of science and technology studies.
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.
This book analyses state-of-the-art techniques in business process management as drivers of advanced entrepreneurship, financial management, supply chain management, and sustainability management.
This book gathers papers presented at the 11th international scientific conference "e;Transbaltica: Transportation Science and Technology"e;, held on May 2-3, 2019 at Vilnius Gediminas Technical University, Lithuania.
The book presents the proceedings of the World Congress on Engineering and Technology, Innovation and its Sustainability (WCETIS 2018), which took place on November 28-29, 2018 in Manila, Philippines.
