For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.
The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies.
This book brings together key theories behind qualitative research, whilst drawing attention to novel, cutting-edge approaches to data gathering, such as visual anthropology and storytelling.
This book presents an original empirical investigation of the market structure of airline city pair markets, shedding new light on the workings of competitive processes between firms.
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history of the continent, the complexities the continent has experienced, and the great hope and encouragement that remains.
This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems.
This book examines the design of two care pathways to establish how key principles associated with systems thinking, quality improvement, and supply chain management can improve the design of these services.
This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance.
This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making.
This book discusses the application of different machine learning techniques to the sub-concepts of smart cities such as smart energy, transportation, waste management, health, infrastructure, etc.
Presenting a vision of the luxury sector and its management, this edited book describes "e;the new luxury"e; through a comprehensive view of the value chain, from concept to market.
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
One of the most pressing issues in current and future human resource management is the inclusion of strengths and life stages within human resource structures.
Introducing a theory of workplace dignity into the field of management studies, this innovative new book presents an alternative paradigm based on principles of human dignity which is integrated into a theoretical approach to the topic.
This book constitutes revised selected papers from the 6th International Conference on Information Systems, Logistics, and Supply Chains, ILS 2016, held in Bordeaux, France, in June 2016.
This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company.
The book addresses an explicit demand expressed in a large number of C-Suite interviews: managing significant transformations in the private and public sector.
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them.
This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances.
This volume brings together selected and extended papers representative of work presented at the 8th IPMA Research Conference, which was held online between 9th and 11th September 2020.