Business strategy

When we think of global corporations and business in general, do we feel pride in how we do things?

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

The rise of hard discounters like Aldi and Lidl has been monumental.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.

DISTINGUISHED FAVOURITE: Independent Press Awards 2017Why are the New Zealand All Blacks the best rugby team in the world?

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

Coaching is rapidly growing from a young, emerging profession to one that is becoming more established on a global scale.

How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught.

Recruiting the right people is one of the most important activities organisations can undertake.

Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people.

The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning.

The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project.

This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world.

A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams.

What are the secrets of all great leaders-the individuals who effortlessly persuade and gain the confidence of others?

Equality, Inequalities and Diversity offers an authoritative critical analysis of equality, inequality and diversity in organizations.

This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations.

Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs.

For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations.

New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation?

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

In recent years, developing a value proposition has become a prime consideration for businesses.

Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs.

"e;Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

It's time to remake the world - the ground-breaking book on what steps we should all be taking for the autistic people in our lives.

In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience-including new insights from artificial intelligence-are transforming our understanding of effective leadership.

Financial advisor and TV presenter Emmanuel Asuquo, is here to prove that learning about money does not have to be boring, especially as we battle through the current cost of living crisis.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly?

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.

The best way to learn how to navigate change successfully is to look at practical examples of change management programmes.

Strengths-Based Recruitment and Development explains how and why strengths-based recruitment (SBR) is having a transformational impact on performance in top companies like Saga, Gap, Starbucks and SABMiller.

SHORTLISTED: CMI Management Book of the Year 2017 - Practical Manager CategoryOrganizations traditionally have had a clear distinction between their policies on diversity and inclusion and their talent management.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer.

Deciding how to effectively reward staff is one of the most tricky and contentious areas in people management.

Our lives are getting faster and faster.

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future.

Native advertising: paid-for media that looks and behaves like the content around it.

International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.

Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.