Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.
A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.
Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs.
Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Most leadership development runs on rails: courses are organized with standard content usually delivered by companies set up expressly for that purpose.
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.
As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed.
FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media.
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.
WINNER: Nonfiction Authors Association Book Awards Gold Award 2021 Designing Exceptional Organizational Cultures is a practical guide for HR and OD professionals which explains how to proactively design, build and foster a culture that creates employee and business success.
SHORTLISTED: Business Book Awards 2021 - HR & Management CategoryDISTINGUISHED FAVOURITE: Independent Press Awards 2021 - Business General CategoryFlexible working is now a key concern for many employees.
LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.
In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
In an increasingly volatile, uncertain, complex and ambiguous world, achieving sustainable competitive advantage has never been more important, or more difficult.
Coaching is rapidly proving to be an invaluable aid to personal development and a successful way to enhance performance within organizations of all types.
A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident.
101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle.
Practical Enterprise Risk Management addresses the real need for organizations to take more managed risks in order to maximize business strategies and achieve long term goals.
FINALIST: Business Book Awards 2020 - HR & Management Category HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll.
WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print CategoryThe way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge.
FINALIST: Business Book Awards 2020 - HR & Management CategoryIn order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively.
Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.
