'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "e;fine in theory, but hard to apply to my special market"e;.
Power Partnering is a brilliant yet refreshingly simple approach that breaks innovative thinking and acting down into four distinct contexts, allowing people to respond to complex situations in highly creative and innovative ways.
From a visionary leader comes a game-changing guide to help you face your fears, transcend discord and polarization, and drive positive systemic and societal changeWhen Marc Harrison became CEO of Intermountain Healthcare, one of the nation s largest health systems, the organization was financially sound and had a sterling reputation for delivering excellent care.
In a global competitive economic environment, resources that are scarce or irreplicable are a source of sustained competitive advantage for companies and organizations.
India has realised, later than many other nations, that in order to prosper in the new world economy it will need to successfully manage its knowledge assets.
Umfassendes, gut strukturiertes Lehrbuch zum Management von Familienunternehmen
Dieses Lehrbuch bietet einen schnellen und gut strukturierten Einstieg in das komplexe Themengebiet des operativen Managements von Familienunternehmen.
Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience.
It is vitally important for businesses to have a holistic understanding of the many issues surrounding and shaping sustainability, from competitors to government and political factors, to economics and ecological science.
This book examines the challenges andsocial, economic and corporate trends that future leaders will need to deal with,as well as the technical, social and communication skills they will require in order to succeed.
This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance.
Praise for Outpacing the Competition Patent-Based Business Strategy "e;Outpacing the Competition provides a useful IP management framework for rapidly evolving and inherently unpredictable R&D environments where companies are partners, customers, and competitors at the same time.
Niederlassungen müssen ganzheitlich geführt und gesteuert werden - andernfalls sind Umsetzungslücken oder Governance-Gaps unvermeidlich und äußern sich durch mangelnde Strategieumsetzung, Kommunikationsproblemen bis hin zu Skandalen wie Kartellklagen oder Korruptionsfällen.
Understanding, planning for, and thriving in the global business environmentBusiness leaders face a global environment that is increasingly complex and treacherous.
Achieving Successful Business Outcomes: Driving High Performance & Effective Transformations in a Continuously Evolving Business Environment Navigating in space is exponentially more difficult than navigating on the road - because there are too many directions to investigate, too many unknowns to be prepared for and infinite pathways to chart in the galactic system.
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management.
Based on the author's 30 years experience of management development and a background in design and psychology, this book takes a fresh look at leadership as a systemic shared phenomenon.
The Development of Managerial Culture examines the differences in underlying values and cultural distinctions in managerial cultures in Australia and Canada.
Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making?
In der IT-Organisation geht es um die zuverlässige, zeit-, kosten- und qualitätsoptimale Bereitstellung geschäftsprozessunterstützender IT-Dienstleistungen.
Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understanding and it is hoped, gain the elusive 'competitive edge'.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle.
Effective risk management - the identification, assessment and prioritization of risks - is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements.