Business strategy

The rise of hard discounters like Aldi and Lidl has been monumental.

DISTINGUISHED FAVOURITE: Independent Press Awards 2017Why are the New Zealand All Blacks the best rugby team in the world?

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.

The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project.

For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation?

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

"e;Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

It's time to remake the world - the ground-breaking book on what steps we should all be taking for the autistic people in our lives.

Financial advisor and TV presenter Emmanuel Asuquo, is here to prove that learning about money does not have to be boring, especially as we battle through the current cost of living crisis.

Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer.

Our lives are getting faster and faster.

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future.

Native advertising: paid-for media that looks and behaves like the content around it.

Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.

Supply chains, including logistics, are the functional elements of an organisation's operations.

A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.

Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs.

Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses.

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed.

Risk management is not just a topic for risk professionals.

FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media.

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.

WINNER: Independent Press Awards 2021 - LeadershipBestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out.

Disruptive technologies have the power to upend supply chains, adding uncertainty, cost, and complexity to any business.

Disruptive forces have rewritten the rules of business.

How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift?

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.

Trust is an invaluable commodity in any business environment.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded.

How many presentations on innovation have there been recently?

Practical Enterprise Risk Management addresses the real need for organizations to take more managed risks in order to maximize business strategies and achieve long term goals.