Business strategy

It all feels pretty overwhelming right now.

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.

Work has changed forever.

Retail is defined by disruption; companies either adapt or are replaced by those that will.

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.

Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly?

Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.

We live in a world of continuous disruption.

How can I develop a team if they're not in the same place?

Amazon's Fire phone.

Is your business truly ready for the AI revolution?

"e;Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world.

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.

With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes.

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.

When we think of global corporations and business in general, do we feel pride in how we do things?

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

The rise of hard discounters like Aldi and Lidl has been monumental.

DISTINGUISHED FAVOURITE: Independent Press Awards 2017Why are the New Zealand All Blacks the best rugby team in the world?

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary.

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed.

The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project.

For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused.

New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation?

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

"e;Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

LONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution.

Financial advisor and TV presenter Emmanuel Asuquo, is here to prove that learning about money does not have to be boring, especially as we battle through the current cost of living crisis.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer.

Our lives are getting faster and faster.

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future.

Native advertising: paid-for media that looks and behaves like the content around it.

Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.

Supply chains, including logistics, are the functional elements of an organisation's operations.

A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.

Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs.

Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses.

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed.

Risk management is not just a topic for risk professionals.