Business strategy

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme.

Supply chains, including logistics, are the functional elements of an organisation's operations.

Managing changes to the supply chain comes with its unique challenges.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded.

Practical Enterprise Risk Management addresses the real need for organizations to take more managed risks in order to maximize business strategies and achieve long term goals.

Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses.

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future.

Few business strategy books talk about brand management and talent management under the same cover.

Risk management is not just a topic for risk professionals.

A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers.

A business continuity management system (BCMS) is a management framework that prepares the organization by developing business continuity strategies to meet its business and statutory obligations during an incident.

The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan.

Every successful business starts with a clear, convincing plan.

One of the key success factors for any organization is effective strategic change - to ensure adaptability and increase productivity.

New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation?

Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.

Originally published in 1998.

Do you want to find the inspiration, passion and enthusiasm to become extraordinary?

Everything you need to know to become a first-class letter writer.

'Bower's book is a devastating indictment' Sunday Times'Explosive .

WINNER: Independent Press Awards 2021 - LeadershipBestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out.

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing.

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.

"e;How do we get customers to choose us over our competitors?

A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as 'the flimsy difference between success and failure'.

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization.

While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.

In theory, the Internet allows all brands to market internationally.

When we think of global corporations and business in general, do we feel pride in how we do things?

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.

As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed.

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology.

Native advertising: paid-for media that looks and behaves like the content around it.

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty.

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement.

FINALIST: American Book Fest Best Book Award 2020 - Business: Management & LeadershipWINNER: Independent Press Award 2020 - Leadership CategoryWINNER: NYC Big Book Award 2019 - Business General CategoryWINNER: Business Book Awards 2019 - Business Book of the YearHow can today's business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional political powers, and what do these mean for their own leadership narratives?

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce.

The rise of hard discounters like Aldi and Lidl has been monumental.

Will the workplace of the future be overrun by machines and robots?

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media.

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance.

Our lives are getting faster and faster.