In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success.
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask.
Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win.
FINALIST: Business Book Awards 2020 - HR & Management Category HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could.
Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
Conduct risk is at the core of behavioural regulation, a new approach to regulating financial services, whose new agencies and public prosecutors have spread rapidly across the world.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryWINNER: CES 2020 Gary's Book Club Top Technology Book of the YearArtificial Intelligence (AI) is the new electricity of our times.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace.
The Project Management Life Cycle reveals the unique Method 123 Project Management Methodology by defining the phases, activities and tasks required to complete a project.
Many small businesses reach a point where initial momentum fades and growth stalls - not because the idea was flawed, but because the systems, structures, and strategies were never designed to support expansion.
History's most consequential leaders - from Sun Tzu to Machiavelli to modern corporate strategists - did not merely pursue power; they built systems to sustain and protect it.
Most businesses do not plateau because of market saturation or competitive pressure - they stall because their operating logic remains fundamentally linear.
In Lewis Carroll's "e;Through the Looking-Glass,"e; the Red Queen tells Alice a profound truth about her bizarre world: "e;It takes all the running you can do, to keep in the same place.
Dieses Buch beleuchtet, wie systematisches Stapeln von Mehrwert Kaufbarrieren abbaut und nachhaltiges Wachstum in wettbewerbsintensiven Markten antreibt.
This book explores how traditional enterprises transition to digital operations without disrupting existing revenue streams or alienating established customer bases.
Dieses Buch untersucht die Spannungen zwischen technologischer Implementierung und fundamentaler Geschaftsmodell-Transformation in traditionellen Unternehmen.
Dieses Buch untersucht die strategischen Mechanismen hinter Joint Ventures und zeigt, warum Umsatzwachstum durch Kooperation weniger durch Addition von Ressourcen als durch kombinierte Marktfahigkeiten entsteht.
Most businesses approach market research through comprehensive data collection-surveys, competitor analysis, and detailed demographic studies designed to eliminate uncertainty before action.
Dieses Buch untersucht, wie Unternehmer durch systematische Kommunikation mit KI-Systemen deren operative Leistungsfahigkeit fundamental steigern konnen.
Dieses Buch untersucht die okonomischen Mechanismen, durch die Jahresendphasen uberproportionale Umsatzchancen erzeugen, und analysiert, warum viele Unternehmen diese Zeitfenster strategisch unzureichend nutzen.
This book explores how enterprises create uncontested market space by redefining industry boundaries rather than competing within established parameters.
