In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding.
Theory and Practice of Decision Making in Regulation, Diagnostics and Reliability of Machines provides a guide to decision-making in the areas of regulation, diagnostics and reliability of machines.
In der regionalen Wirtschaftsentwicklung nehmen Clusterinitiativen eine große Bedeutung ein, gerade wenn es um die Steigerung von Innovationskraft bei kleineren und mittleren Unternehmen geht.
This book examines why strategy matters in public and nonprofit organizations, as well as in private firms with the potential to create (or destroy) public value.
Now in its sixth edition, this classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today's entrepreneurs.
As leaders plan to make significant investments to harness the power of foundational models such as ChatGPT, they need to understand the changes in organizational behaviors required for the successful implementation of such systems.
Esta publicación es resultado de un trabajo colectivo entre diversos investigado-res nacionales e internacionales, articulados por el interés de reflexionar sobre el valor de los procesos relacionados con lo humano como elementos esenciales para el desarrollo organizacional y la calidad de vida laboral.
In der regionalen Wirtschaftsentwicklung nehmen Clusterinitiativen eine große Bedeutung ein, gerade wenn es um die Steigerung von Innovationskraft bei kleineren und mittleren Unternehmen geht.