Management of specific areas

For undergraduate and graduate courses in marketing management.

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Wer wirksam sprechen und zuhören kann, erhält bessere Informationen und strategische Erkenntnisse, bessere Mitarbeitende und Ergebnisse.