6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
Las agencias creativas en Latinoamerica no han logrado cambiar al ritmo que el mundo actual exige, que la industria demanda, que los clientes reclaman y que los empleados necesitan.
Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
La presente obra fue publicada en la Argentina por iniciativa del Consejo Publicitario Argentino a partir del libro editado en Gran Bretaña por la Oficina Central de Informaciones del Gobierno (COI por sus siglas en inglés) que, además de ser el mayor anunciante del país, es quien, con sentido estratégico y abarcativo, realiza la mayoría de las campañas publicitarias de bien público destinadas a tratar temas de interés que hacen al bien común y a la mejora de la calidad de vida de los ciudadanos.
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.
Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer.
Im Marketing werden selbst die einfachsten Sachverhalte durch opulente Begriffe verschlüsselt, und immer neue Abkürzungen und Anglizismen stiften Verwirrung für Laien ebenso wie für viele Profis.
Le blogging La méthode moderne de communication de masse Le blogging est la méthode moderne de communication de masse la moins chère, accessible à tous, partout dans le monde.
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world.
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world.
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
