Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.
Auf das Prinzip "Souveräne Markenführung" hat der Markt förmlich gewartet, denn es zeigt den Ausweg aus einem bisher offensichtlich unlösbaren Dilemma.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly.
Die Antworten auf diese neu gestellte Frage liefern verhaltenswissenschaftliche Erklärungen, die untermauern, weshalb bestimmte Marketing-Strategien zum gewünschten Erfolg führen.
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
This book explores the origin and future of "e;upgrade culture,"e; a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.
Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
From the international go-to guys in small business know-how:Your source for the strategies, skills and confidence every business owner needs to succeedRemember what it was like learning how to ride a bicycle?
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
2020 marked the 40th anniversary of the CISG which now has over 90 Contracting States, with Hong Kong formally adopted the Convention in 2022, and further States are currently considering their accession to the Convention.
Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication.
Werden Sie Profi beim Thema Social Media Monitoring: Mit diesem Buch verschaffen Sie sich einen Überblick über die Grundlagen der Web-Analyse und optimieren Ihre digitale Kommunikation mit Hilfe von nützlichen Tools sowie praxiserprobten Methoden.
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
