Advertising

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls.

A lively and informative account of the creative process and how it works by someone who obviously knows.

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology.

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

There isn t a magic formula for better leadership.

A classic novel from acclaimed author Laura London, for fans of Julie Garwood, Jude Deveraux, Loretta Chase, Johanna Lindsey and Kathleen E.

All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising.

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters.

Finally, answers to the question: How are big ideas born?

Do you want to learn the keys to sales success?

Why does my shampoo stop working?

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.

It's time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.

A step-by-step system for creating customers and clients for life.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.

This book is classified into two major sections viz.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E.

"Wer nicht wirbt, der stirbt" – das ist ein netter kleiner Spruch, der sogar für Kreative gilt, die als notorisch werbefeindlich verschrien sind.

How do you orchestrate the next great advertising campaign?

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.

The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising.

Great copy is the heart and soul of the advertising business.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

Expert Facebook advertising techniques you won't find anywhere else!

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible.

Creativity is all around us.

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business.

From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.