Advertising

Profiling such luminaries as Benjamin Franklin, P.

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage.

Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance.

';Hey Google, how can you help me reach more customers and strengthen my brand?

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.

Los mensajes visuales son omnipresentes en nuestra vida diaria.

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

In diesem Ratgeber zum Thema Content-Marketing auf LinkedIn erfährst du wertvolle Tipps und Erfahrungsberichte, wie du dich überzeugend und persönlich präsentieren kannst.

This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.

AI is going to change brand strategy and marketing forever.

AI is going to change brand strategy and marketing forever.

Andrew Gazdecki knows startups.

Ideas are not an accidental product!

Warum sind Marken immer noch Marken, welche Thesen und Glaubenssätze helfen, was kann stationär besser als digital und wie entscheide ich schnell und sicher.

Das Herausgeberwerk versammelt das geballte Wissen im Vertrieb von Experten und Expertinnen.

Warum ist ein Markenname für den Produkt-und Unternehmenserfolg wichtig?

Dr.

Vielleicht haben Sie schon einmal nach einer verständlichen Anleitung gesucht, die Sie in die scheinbar komplexe Kunst der erfolgreichen Mediaplanung einführt.

70 Prozent aller Kaufentscheidungen sind laut Experten emotional begründet.

Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen.

Ob am Telefon, via E-Mail, im Online-Chat oder per Videokonferenz, immer mehr Verhandlungen spielen sich jenseits des klassischen Face-to-Face-Formats ab.

Menschen wird selten bewusst, warum sie Dinge kaufen.

Indem sie nachhaltige Wettbewerbsvorteile gegenüber Konkurrenten aufbauen.

In diesem Fachbuch für Insider der Medienbranche werden Probleme der Massenmarkt-Kommunikation diskutiert.

Kennen Sie das?

Este libro, iniciativa de la Asociación Nacional de Anunciantes (ANDA) y la Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), es el primero de una serie que busca compartir, cada año, algunos de los nuevos casos que van llegando al Premio ANDA.

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

Ein Event, der die Gäste begeistert und lange in Erinnerung bleibt - das wünschen sich alle Eventveranstalter.

Zu Unrecht werden Flyer oft wie eine Randnotiz im Grafikdesign behandelt – denn hier hat sich spätestens seit der Rave-Ära ein so vielfältiges wie anerkanntes und vor allen Dingen kreatives Feld aufgetan: Informationen prägnant und aufmerksamkeitsstark in Szene zu setzen, das erfordert eben sehr viel mehr als einen PC und einen Kopierer.

Sprache ist das Interface der Zukunft!

Este resumen no va de contar la historia de tu marca.

Sustainable energy branding has become one of the hottest topics in business.

6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "e;must-read"e; book.