Advertising

This book examines the professional activity of public television journalists in Poland operating in the still unstable system of a post-communist state, to demonstrate how the media can work in the public interest to strengthen democracy.

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.

Critical theory has a long history, but a relatively recent intersection with public relations.

"e;When was the last time you felt this comfortable in a relationship?

Das Buch führt klassische und digitale PR zusammen und erklärt die wichtigsten Grundlagen beider Bereiche.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era.

Die Autoren nennen nicht nur die juristischen Fakten wie AGB-Klauseln, Gewährleistung und Haftung, sondern erklären auch den Weg zu einer möglichst rentablen Angebotserstellung: von der gelungenen Kostenkalkulation über das rechtssichere Angebot bis hin zur korrekten Abwicklung der Lieferung.

This book will make you an influential business writer - the one who cuts through the noise and changes what your readers think, feel and do.

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.

As a subject, advertising affects us all - it surrounds us every day.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics.

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web.

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI).

Critical theory has a long history, but a relatively recent intersection with public relations.

Die Ansprüche an die Kommunikation sind rasant gestiegen - und zwar in allen Bereichen, ob Unternehmenskommunikation, Marketingkommunikation, Mitarbeiterkommunikation oder Finanzkommunikation.

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.

Warum ist ein Markenname für den Produkt-und Unternehmenserfolg wichtig?

POINT, SHOOT, PROFIT.

All project stakeholders have different needs, objectives, responsibilities and priorities.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Gerade die visuelle Kommunikation spielt in unserer mediatisierten und stark vernetzten Kultur eine hochrelevante Rolle.

Profitieren Sie von erprobten Erfolgsstrategien für den Einzelhandel!

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself.

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips!

The book discusses advertising in details.

This book presents real life business-to-business (B2B) branding cases.

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

Corporate Communication: Concepts and Practice-a comprehensive and engaging textbook-helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

This is the first text to address all the instruments that will govern choice-of-court agreements in Europe and to engage in a practical discussion of their mutual relationship.

A crash course on the most dynamic marketing platform today!

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.

All publicity is good publicity?

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts.

European consumer law has become a vital part of both legal education and practice.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior.

This book examines the legal nature and requirements of compliance in letter of credit transactions in Anglo-American jurisdictions, as well as the associated contract choice of law issues.

Public Relations haben sich einen festen Platz im Kommunikations-Mix erarbeitet.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.