Corporate Communication: Concepts and Practice-a comprehensive and engaging textbook-helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method'A book that made my brain fizz' Bruce Daisley, VP EMEA, TwitterWe are about to enter an Age of Creativity that requires a new set of skills.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
Master the Art of Captivating Your AudienceImagine wielding the power to captivate your audience, turn heads, and compel actionall with the persuasive force of your advertising strategies.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
Mit entsprechend logisch aufgebauten Tipps rund ums Einkaufen, Putzen, Waschen und Trocknen, wartet der Autor hier vorerst zuletzt noch mit seinen Lieblingsrezepten auf.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
El innegable éxito de la identidad corporativa de la Federación Nacional de Cafeteros-Juan Valdez, el cual le ameritó ubicarse dentro de las diez marcas más importantes del mundo (según la revista Times), se interpela desde las voces de dos organizaciones del Cauca.
Ser escritor hoy no es ni de lejos igual que hace 30 años, sin embargo, hay muchos aspirantes a escritores que siguen pensando en el mundo editorial y literario como hace 30 años, creen que funciona con los mismos engranajes, que se eligen los libros con los mismos parámetros que antaño y que la figura del editor y del autor tienen el mismo rol.
