Ob am Telefon, via E-Mail, im Online-Chat oder per Videokonferenz, immer mehr Verhandlungen spielen sich jenseits des klassischen Face-to-Face-Formats ab.
Este libro, iniciativa de la Asociación Nacional de Anunciantes (ANDA) y la Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), es el primero de una serie que busca compartir, cada año, algunos de los nuevos casos que van llegando al Premio ANDA.
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
Zu Unrecht werden Flyer oft wie eine Randnotiz im Grafikdesign behandelt – denn hier hat sich spätestens seit der Rave-Ära ein so vielfältiges wie anerkanntes und vor allen Dingen kreatives Feld aufgetan: Informationen prägnant und aufmerksamkeitsstark in Szene zu setzen, das erfordert eben sehr viel mehr als einen PC und einen Kopierer.
Focusing on the practice of journalism in modern China, this book studies the history of modern Chinese journalism and gives insights on its culture and value.
6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
Focusing on the practice of journalism in modern China, this book studies the history of modern Chinese journalism and gives insights on its culture and value.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "e;must-read"e; book.
6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
Las agencias creativas en Latinoamerica no han logrado cambiar al ritmo que el mundo actual exige, que la industria demanda, que los clientes reclaman y que los empleados necesitan.
Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
La presente obra fue publicada en la Argentina por iniciativa del Consejo Publicitario Argentino a partir del libro editado en Gran Bretaña por la Oficina Central de Informaciones del Gobierno (COI por sus siglas en inglés) que, además de ser el mayor anunciante del país, es quien, con sentido estratégico y abarcativo, realiza la mayoría de las campañas publicitarias de bien público destinadas a tratar temas de interés que hacen al bien común y a la mejora de la calidad de vida de los ciudadanos.
