In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.
Traditional, or simply, trad climbing, is a do-it-yourself adventure requiring the climbing team to negotiate the climb and to carry, hand-place and remove most if not all components of the roped safety system.
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.
The book offers a theoretically justified and pragmatic concept of the so-called 'lex mercatoria' contributing to the debate concerning the existence of this law as an autonomous, a-national and universal legal system established by trade practice.
Folgen Sie dem roten Leitfaden durch die verschiedensten Unternehmensbereiche und holen Sie sich mit Best Practices namhafter Unternehmen einzigartige Einblicke, wie heutzutage das Thema "Touchpoint Kultur" gelebt wird.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads.
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.
Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert.
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men.
We have interviewed event planners and professionals who have held more than their share of conferences, workshops, and seminars, and they've shared their successes, and failures, to help you achieve, and avoid, the same things.
Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
Nachdem der Bestseller "Trojanisches Marketing®" das innovative Vermarktungskonzept vorgestellt hat, entwickeln die beiden Autoren jetzt ihr Erfolgsrezept weiter.
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role.
