Advertising

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior.

This third edition of the only work to focus on damages under the CISG maintains its purpose as the primary reference source for this topic.

Wie schaffe ich einen geldwerten Mehrwert für meine Kunden?

Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020.

This book examines the professional activity of public television journalists in Poland operating in the still unstable system of a post-communist state, to demonstrate how the media can work in the public interest to strengthen democracy.

The old media strategies advertisers used for decades no longer work.

Der Marketingprofi Cary Steinmann verrät: Wie funktioniert die Marketingwelt?

Das Herausgeberwerk versammelt das geballte Wissen im Vertrieb von Experten und Expertinnen.

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.

Anders als etwa über die Beziehung des Journalismus zu Politik oder zu Public Relations wissen wir kaum etwas über die Beziehung von Journalismus und Werbung.

Rethinking Global Political Economy contains incisive analysis of history, linguistics, class, culture, empirical data and normative concerns.

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations.

Modern brands are hitmakers.

In the wake of the profound upheavals that our society has been facing, the business world is undergoing change.

Machen Sie Ihr Unternehmen zu einer Sales-Performance Organisation.

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess.

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies.

Owned Media statt Paid Media, lautet die Strategie, mit der Marken Menschen begeistern wollen und zur Interaktion einladen.

6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.

This collection of essays delves into the Coke brand to identify and decode its DNA.

Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt.

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising.

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems.

Social Marketing: marketing in the service of societal problems.

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day.

Encyclopaedia of Advertising is intended especially for all those persons related to the field of advertising and allied fields.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.

A cultural history of gigantism in architecture and digital culture, from the Eiffel Tower to the World Trade Center.

Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.

There is a growing concern about the rise of gambling in many countries.

The fourth edition of this established and highly-regarded work is the most systematic study available of the law of sale of goods with reference to UK and Commonwealth authorities and relevant UK and EU legislation.

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.

Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.

Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

Der erfolgreiche B2B-Markenspezialist Jürgen Gietl zeigt, wie Sie erfolgreiche Marken schaffen: Kombinieren Sie Vernunft und Leidenschaft für lebendige, ausdrucksstarke Produkte und Leistungen.

Debattista on Bills of Lading in Commodity Trade provides not so much a linear road-map as a GPS system, allowing the reader to locate which aspect of the bill of lading is central to the dispute they are dealing with and evaluating that aspect from the perspective of each of: (1) the contract of sale; (2) carriage contract and (3) letter of credit.

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.

Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design that gives designers previously unavailable grounds on which to state their claims and validate their designs.

Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so many areas of our lives - from birth, through childhood, to old age.

Marketing-Experte Werner T.