The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.
This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.
This compelling collection of essays examines how historically significant marketing schemes have profoundly impacted women's health and healthcare across the world.
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising.
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising.
Event Marketing Mastery is a comprehensive online course designed to equip you with the essential skills and strategies needed to successfully promote any type of event.
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
