When media translate the world to the world: twentieth-century utopian projects including Edward Steichen''s “Family of Man,” Jacques Cousteau''s underwater films, and Buckminster Fuller''s geoscope.
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption.
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice.
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students.
SHORTLISTED: Business Book Awards 2025 - Change & SustainabilitySustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
An argument that the material arrangements of information—how it is represented and interpreted—matter significantly for our experience of information and information systems.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS"e;How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively.
The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.
Dieser Crashkurs geht vertieft auf die Bereiche Social-Media-Marketing, Local-Online-Marketing und Mobile-Marketing ein und analysiert das Zusammenspiel der drei zentralen Säulen des digitalen Marketings.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
An vertriebsunterstützenden Werkzeugen mangelt es nicht, dennoch hapert es häufig am korrekten Einsatz und einer ganzheitlichen Betrachtungsweise des Vertriebsprozesses und seiner Optimierungspotenziale.
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.