This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
Event Marketing Mastery is a comprehensive online course designed to equip you with the essential skills and strategies needed to successfully promote any type of event.
The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign.
La publicité en Chine : naissance d’une industrie (1914–1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
MASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication.
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures.
