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This book will make you an influential business writer - the one who cuts through the noise and changes what your readers think, feel and do.

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing.

This book introduces social network fundamentals in the fashion domain.

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

This book introduces social network fundamentals in the fashion domain.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.