Perry Payne, Erfolgsautor, freier Journalist und Moderator bei SofaTalk24 präsentiert die besten Schreibtechniken, gibt wichtige Ratschläge zum Buchmarketing und nennt Anregungen und konkrete Hilfe zum besseren Schreiben, Nachbearbeiten und Veröffentlichen.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.
This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.
