Advertising

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

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This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

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This edited volume considers the use of African languages for marketing communication.

"e;Winston tastes good like a cigarette should"e; and "e;You'll wonder where the yellow went when you brush your teeth with Pepsodent"e; are only two of the many slogans associated with advertising on television in the 1950s.

"e;Winston tastes good like a cigarette should"e; and "e;You'll wonder where the yellow went when you brush your teeth with Pepsodent"e; are only two of the many slogans associated with advertising on television in the 1950s.