The proliferation of lawsuits against the tobacco industry has had profound implications for American health policy, tort law, civil law, and welfare and social policy.
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen.
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity.
Atiyah and Adams' Sale of Goods, 14th Edition, by Twigg-Flesner and Canavan is a highly readable and comprehensive account of the law governing the sale of goods.
In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher.
The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers?
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies.
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion.
Marken müssen vor allem eine relevante Beziehung zu den Menschen aufbauen - losgelöst von Online- oder Offline-Channels und kurzlebigen Marketingtrends.
Zwei erfahrene Trainer unterstützen Sie bei der Vorbereitung auf die vielen Berufssituationen, in denen Sie Sachverhalte präsentieren oder in einem Kurzvortrag auf den Punkt bringen müssen.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived.
Vielleicht haben Sie schon einmal nach einer verständlichen Anleitung gesucht, die Sie in die scheinbar komplexe Kunst der erfolgreichen Mediaplanung einführt.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
Die vorliegende Arbeit liefert einen eindrucksvollen Beitrag zu der höchst aktuellen Diskussion der Angleichung des europäischen Verbrauchervertragsrechts.
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.