Advertising

Establishing a difference is the lynchpin of marketing.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life.

During much of the second half of the 20th century advertising in Britain led the world.

In an effort to keep up with a world of too much, life hackers sometimes risk going too far.

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers.

Rising Consumer Materialism presents a theoretical advancement of materialism research.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.

This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective.

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation.

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men.

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

In einer zunehmend digitalen Welt ist Facebook längst zu einem unverzichtbaren Marketinginstrument geworden – besonders für Selbstständige und kleine Unternehmen.

Atiyah and Adams' Sale of Goods, 14th Edition, by Twigg-Flesner and Canavan is a highly readable and comprehensive account of the law governing the sale of goods.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems.

The dominance of advertising in everyday life carries potent cultural meaning.

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components.

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies.

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry.

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global.

"e;Ries and Trout taught me everything I know about branding, marketing, and product management.

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent.

It's no secret: marketing punches below its weight in the Boardroom.

The dominance of advertising in everyday life carries potent cultural meaning.

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web.

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

This fourth edition of the leading authority on international sale of goods law provides clear, comprehensive and detailed analysis of the subject.

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard.

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.

The never-before-told story of Patron Tequila--the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.

There are a lot of books out there on how to be a creative professional.

The fourth edition of this established and highly-regarded work is the most systematic study available of the law of sale of goods with reference to UK and Commonwealth authorities and relevant UK and EU legislation.

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation.