The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.
This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences?
Der Autor zeigt das Potential des durch die Warenkaufrichtlinie umgestalteten Kaufrechts auf, einen nachhaltigen Konsum zu fördern und dabei alle drei Nachhaltigkeitsakteure im Konsumkontext, namentlich Hersteller, Verkäufer und Käufer, zu adressieren.
Money Matrix Boundless Horizons: Unleashing Your Infinite Potential In a world fraught with limitations, both external and self-imposed, the pursuit of true potential can often seem like a distant dream.
