This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.
Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach.
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people.
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.
In einer zunehmend digitalen Welt ist Facebook längst zu einem unverzichtbaren Marketinginstrument geworden – besonders für Selbstständige und kleine Unternehmen.
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions.
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies.
Die Autoren nennen nicht nur die juristischen Fakten wie AGB-Klauseln, Gewährleistung und Haftung, sondern erklären auch den Weg zu einer möglichst rentablen Angebotserstellung: von der gelungenen Kostenkalkulation über das rechtssichere Angebot bis hin zur korrekten Abwicklung der Lieferung.
Folgen Sie dem roten Leitfaden durch die verschiedensten Unternehmensbereiche und holen Sie sich mit Best Practices namhafter Unternehmen einzigartige Einblicke, wie heutzutage das Thema "Touchpoint Kultur" gelebt wird.
The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications.
La publicité en Chine : naissance d’une industrie (1914–1956) propose une perspective novatrice sur l'émergence de la société de consommation chinoise à travers une analyse historique approfondie de l'industrie publicitaire dans la Chine pré-communiste.
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.
Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners.
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
