The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification.
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
La première histoire complète de la publicité française, des origines aux turbulences actuelles, des annonces gratuites et des réclames d'antan aux batailles internationales que livrent les grands groupes d'aujourd'hui.
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.
The Global Handbook of Media Accountability brings together leading scholars to de-Westernize the academic debate on media accountability and discuss different models of media self-regulation and newsroom transparency around the globe.
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control.
The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales.
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei makroökonomischen Fragen ebenso wie einzelwirtschaftlichen Themen.
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.
Carriage of Goods by Sea provides an extensive comparative analysis of the carriage of goods by sea, examining the principles, regulation, responsibilities, obligations, and immunities within this area of English law, and other common law jurisdictions, in a single volume.
To be of value to firms, branding must operate in the "e;real"e; world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Mobile Geräte, Sprachassistenten, multimediale Inhalte gehören zum Alltag der deutschen Bevölkerung - für Konsumenten ebenso wie für B2B-Entscheider.
Mit der praxiserprobten Technik und den zahlreichen Experten-Tipps gestalten Sie zu jedem noch so komplexen Thema eine Präsentation, die auch ohne Erklärung verständlich ist.
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles.
