This collection sets out an innovative research agenda for advancing a multidisciplinary approach to genre, bringing together researchers from a variety of disciplines to enhance our existing understanding of the challenges and opportunities for current and future genre research.
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business.
More than 6,000 words and phrases that make the difference between "e;yadda-yadda-yadda"e; and copy that sellsLooking for a better way to say "e;authentic?
La presente investigación explora los factores que influyen en la adopción de la compra electrónica de los consumidores colombianos, desde la perspectiva de la aceptación de sistemas de información para realizar intercambios comerciales.
How To Predict What People Will Buy by Louis Cheskin is a groundbreaking exploration into the psychology of consumer behavior and the science of marketing.
A ';comprehensive book with practical orientation on major and current issues on hospitality management that middle-level managers and top management face in their efforts to achieve organizational objectives.
Journalism is complicated business: journalists are paid by management but work for the citizens; they tend to be self-taught (there is little evidence of mentoring and much disdain for journalism schools); and they need to be objective even when they're not impartial.
With the advancement of science and technology and rapidly growing application of these in every walk of life have made obsolete the entire concept of conventional management theories and practices.
En el mundo actual, en el que la mirada del emisor del mensaje traspasa y cautiva, el lenguaje se vislumbra como una fuerza capaz de influenciar y marcar todo aquello que toca con la propia percepcion del emisor, que se convierte en persuasor.
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived.
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.
So funktioniert Marketing mit Promis, Celebrities und InfluencernWo früher nur mit Stars und Promis geworben wurde, sehen wir heute auch Gesichter von Celebrities und Influencern.
Auf das Prinzip "Souveräne Markenführung" hat der Markt förmlich gewartet, denn es zeigt den Ausweg aus einem bisher offensichtlich unlösbaren Dilemma.
Master the Art of Captivating Your AudienceImagine wielding the power to captivate your audience, turn heads, and compel actionall with the persuasive force of your advertising strategies.
Zu viele Firmen entwickeln auch heute noch am Markt vorbei, weil sie durch klassische Marktforschung die "versteckten Bedürfnisse" ihrer Kunden nicht bestimmen können.
Die Antworten auf diese neu gestellte Frage liefern verhaltenswissenschaftliche Erklärungen, die untermauern, weshalb bestimmte Marketing-Strategien zum gewünschten Erfolg führen.
