Advertising

Atiyah and Adams' Sale of Goods, 14th Edition, by Twigg-Flesner and Canavan is a highly readable and comprehensive account of the law governing the sale of goods.

If you want to grow your business, how do you get the word out about your product or service?

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One of the world's top advertising executives shows how iconic brands win new customers and build armies of evangelists.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

'This is a superb book which combines the rare mixture of high quality information with humour.

This book explores this inherent contradiction present in most facets of Singaporean media, cultural and political discourses, and identifies the key regulatory strategies and technologies that the ruling People Action Party (PAP) employs to regulate Singapore media and culture, and thus govern the thoughts and conduct of Singaporeans.

This book explores this inherent contradiction present in most facets of Singaporean media, cultural and political discourses, and identifies the key regulatory strategies and technologies that the ruling People Action Party (PAP) employs to regulate Singapore media and culture, and thus govern the thoughts and conduct of Singaporeans.

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest.

'This is a superb book which combines the rare mixture of high quality information with humour.

'This is a superb book which combines the rare mixture of high quality information with humour.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality.

'Jim Beaman's Interviewing for Radio is a classic and seminal practice text, brilliantly written and masterful in its content.

'Jim Beaman's Interviewing for Radio is a classic and seminal practice text, brilliantly written and masterful in its content.

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication.

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication.

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch.

'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary.

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary.

Over the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives.

Over the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives.

Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics.

Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

What is the economic justification of advertising?

What is the economic justification of advertising?

Is advertising a factor that contributes to rising costs and prices?

Is advertising a factor that contributes to rising costs and prices?

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

The purpose of every advertisement is to sell the thing which it advertises.

The purpose of every advertisement is to sell the thing which it advertises.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.