Powerful storytelling engages the senses, and today, there are more accessible digital tools available for telling multimedia stories than ever before.
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
How Journalism Uses History examines the various ways in which journalism uses history and historical sources in order to better understand the relationships between journalists, historians and journalism scholars.
How Journalism Uses History examines the various ways in which journalism uses history and historical sources in order to better understand the relationships between journalists, historians and journalism scholars.
Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it.
Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it.
On Second Language Writing brings together internationally recognized scholars in a collection of original articles that, collectively, delineate and explore central issues with regard to theory, research, instruction, assessment, politics, articulation with other disciplines, and standards.
On Second Language Writing brings together internationally recognized scholars in a collection of original articles that, collectively, delineate and explore central issues with regard to theory, research, instruction, assessment, politics, articulation with other disciplines, and standards.
Linguistics for L2 Teachers is designed to help bilingual and ESL teachers better understand how and why the English language works, and to broaden their abilities to help their students learn about the various functions of English in the real world.
Linguistics for L2 Teachers is designed to help bilingual and ESL teachers better understand how and why the English language works, and to broaden their abilities to help their students learn about the various functions of English in the real world.
Communication and Law brings together scholars from law and communication to talk both generally and specifically about the theoretical and methodological approaches one can use to study the First Amendment and general communication law issues.
Communication and Law brings together scholars from law and communication to talk both generally and specifically about the theoretical and methodological approaches one can use to study the First Amendment and general communication law issues.
Evaluating Children's Writing: A Handbook of Grading Choices for Classroom Teachers, Second Edition introduces and explains a wide range of specific evaluation strategies used by classroom teachers to arrive at grades and gives explicit instructions for implementing them.
Evaluating Children's Writing: A Handbook of Grading Choices for Classroom Teachers, Second Edition introduces and explains a wide range of specific evaluation strategies used by classroom teachers to arrive at grades and gives explicit instructions for implementing them.
Reviewing the Arts is written for those media writers assigned to review an artistic event or performance, providing the tools for a journalist to write informed and enlightened reviews of the arts.
Reviewing the Arts is written for those media writers assigned to review an artistic event or performance, providing the tools for a journalist to write informed and enlightened reviews of the arts.
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization.
'The Documentary Handbook is mandatory reading for those who want a critical understanding of the place of factual formats in today's exploding television and media industry, as well as expert guidance in complex craft skills in order to fully participate.
'The Documentary Handbook is mandatory reading for those who want a critical understanding of the place of factual formats in today's exploding television and media industry, as well as expert guidance in complex craft skills in order to fully participate.
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Modern Intellectual Property Law combines coverage of each intellectual property right granted for creations of the mind into a thoughtful, unified textbook.
Modern Intellectual Property Law combines coverage of each intellectual property right granted for creations of the mind into a thoughtful, unified textbook.
Providing practical and theoretical resources on media law and ethics for the United Kingdom and United States of America and referencing other legal jurisdictions such as France, Japan, India, China and Saudi Arabia, Comparative Media Law and Ethics is suitable for upper undergraduate and postgraduate study and for professionals in the media who need to work internationally.
Providing practical and theoretical resources on media law and ethics for the United Kingdom and United States of America and referencing other legal jurisdictions such as France, Japan, India, China and Saudi Arabia, Comparative Media Law and Ethics is suitable for upper undergraduate and postgraduate study and for professionals in the media who need to work internationally.
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.
