Advertising

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society.

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses.

Como un eslabón más de su impresionante carrera, Marcelo Romeo enciende en este libro lasluces del camino que la disciplina tiene por delante.

Il mercato online è in continua evoluzione.

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

An inspiring and essential book for everyone interested in improving the way they write.

How To Predict What People Will Buy by Louis Cheskin is a groundbreaking exploration into the psychology of consumer behavior and the science of marketing.

"e;Much is said and written on the subject of visualization, but little has been told about how to visualize.

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.

Conecta con los lectores directamente y conviértelos en tus fanáticos de por vida a través de la programación, organización y planeación de eventos de autor exitosos.

To all the virtual entrepreneurs that have found creative ways to make a living off their passions utilizing the web.

O seu Roteiro para Ter Êxito em Eventos para Escritores por Pavarti K.