Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years.
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years.
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages.
This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages.
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies.
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies.
Focused on the writing process, A Guide to Supervising Non-native English Writers of Theses and Dissertations presents approaches that can be employed by supervisors to help address the writing issues or difficulties that may emerge during the provisional and confirmation phases of the thesis/dissertation journey.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries.
The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries.
Everyday life, no whether the issues or events arise next-door or a continent away, raises questions and concerns that the public counts on journalists to answer and, more important, confront.
Everyday life, no whether the issues or events arise next-door or a continent away, raises questions and concerns that the public counts on journalists to answer and, more important, confront.
If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes.
If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes.
The history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country.
The history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country.
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.
Powerful storytelling engages the senses, and today, there are more accessible digital tools available for telling multimedia stories than ever before.
