The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders.
Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.
Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide.
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win.
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.
This Text-book traces the evolution of the newspaper, documenting its changing form, style and content as well as identifying the different roles ascribed to it by audiences, government and other social institutions.
This Text-book traces the evolution of the newspaper, documenting its changing form, style and content as well as identifying the different roles ascribed to it by audiences, government and other social institutions.
Journalism and Democracy in Asia addresses key issues of freedom, democracy, citizenship, openness and journalism in contemporary Asia, looking especially at China, Japan, Korea, Indonesia, the Philippines and India.
Journalism and Democracy in Asia addresses key issues of freedom, democracy, citizenship, openness and journalism in contemporary Asia, looking especially at China, Japan, Korea, Indonesia, the Philippines and India.
Fusing audience research and ethnography, the book presents a compelling account of women's changing lives and identities in relation to the impact of the most popular media culture in everyday life: television.
Fusing audience research and ethnography, the book presents a compelling account of women's changing lives and identities in relation to the impact of the most popular media culture in everyday life: television.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century.
Into the Newsroom provides a rigorous investigation into the everyday rituals that are performed in the television newsroom, and offers a unique suggestion that news is both a highly haphazard and yet technologically complicated process of deliberate construction involving the interweaving of reflexive professional journalists as well as developing, unpredictable technologies.
Into the Newsroom provides a rigorous investigation into the everyday rituals that are performed in the television newsroom, and offers a unique suggestion that news is both a highly haphazard and yet technologically complicated process of deliberate construction involving the interweaving of reflexive professional journalists as well as developing, unpredictable technologies.
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.
Building on the vast research conducted on war and media since the 1970s, scholars are now studying the digital transformation of the production of news.
Building on the vast research conducted on war and media since the 1970s, scholars are now studying the digital transformation of the production of news.
Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures.
Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.
The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.
The must-have resource for media selling in today s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem.
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.
