"e;Champy's engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.
Build a powerful social media strategy to increase buzz-and the bottom lineIn today s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity.
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable.
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
Develop and implement a fully-functional, systematic CRM plan with CiviCRMAbout This BookDevelop an integrated online system that manages contacts, donations, event registrations, memberships, bulk e-mail, campaigns, case management, and other functions such as activity tracking, grant distribution, and reporting.
Matrix Methods: Applied Linear Algebra, Third Edition, as a textbook, provides a unique and comprehensive balance between the theory and computation of matrices.
Over the past decade, the concept and effective execution of off-line and online social (and business-related) informal peer-to-peer communication has become extremely important to marketers as business-to-consumer (B2C) and business-to-business (B2B) customers have increasingly shown distrust, disinterest, and disdain for most supplier messages conveyed through traditional media.
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context.
Online-Produkttester-Programme haben sich zu einem bedeutendem Marketinginstrument entwickelt, bei dem Konsumenten sich bewerben können, um Produkte kostenlos oder vergünstigt zu testen und anschließend bewerten müssen.
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.
The "e;membership"e; business models of Netflix, Weight Watchers, and other industry giants revealed-and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model.
Join Michael Tuso as he guides sellers out of the antiquated world of "e;one size fits all"e; pitching and into a world that empowers buyers and sellers alike through problem-solving and system building.
TWO E-BOOKS IN ONE The Starbucks Experience The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine.
