This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe.
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems.
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies.
This book examines consumer behavior using the "e;life course"e; paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.
Umweltfreundliche Technologien, ressourcenschonende Herstellungsverfahren, faire Arbeits-bedingungen – immer mehr Unternehmen informieren über soziale und ökologische Initiativen.
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
Die Autoren beleuchten die Bereiche Planung und Prognose von Absätzen, Kundenverhalten und Kundenpräferenzen nicht nur aus dem Blickwinkel statistischer Verfahren, sondern insbesondere auch unter den Aspekten der praktischen Anwendbarkeit im Alltag.
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments.
Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf das Social Media Engagement und kombiniert hierbei Befragungs- mit Verhaltensdaten.
André Fecher untersucht die Auswirkungen von Preismetriken im Handel auf die kundenseitige Angebotsbeurteilung und die Verhaltensabsichten der Konsumenten.
In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen im Rahmen von Mehrkanalstrategien präsentiert und auf Basis eines umfangreichen Datensatzes aus über 49.
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research.
Management makes us aware of our potentials, shows the ways toward better accomplishment, reduces obstacles, and causes us to achieve goals that we probably would not otherwise attain .
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses.
"e;Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve.
This volume offers contributions on the fundamentals of current consumption theory and consumption research, which have developed almost entirely from originally unorthodox approaches against traditional micro- and macroeconomic theory.
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them.
Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization.
