Market research

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions.

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully.

American mothers are household CFOs, in charge of an estimated $2.

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time.

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing.

Die Interviewstudie fokussiert Ambient-Marketing als potenzielle Kommunikationsform für Zeitungs-, Zeitschriften- sowie Buchverlage.

Several studies have found that managers prefer verbal forms of communication to written forms.

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers.

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.

How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year?

This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words.

Discover solutions to common obstacles faced by project managers.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains.

The must-read summary of Scott McKain's book: "e;What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave"e;.

The must-read summary of Robbie Kellman Baxter's book: "e;The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue"e;.

Milton Friedman is one of the most famous economists in history.

The must-read summary of Joseph Jaffe's book: "e;Flip the Funnel: How to Use Existing Customers to Gain New Ones"e;.

Anabel Ternès, Ian Towers und Marc Jerusel widmen sich der Frage, welche Konsummuster den Privatkonsum im Deutschland der kommenden zehn Jahren verändern werden.

The must-read summary of Erich Joachimstahler's book: "e;Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy"e;.

Dieses essential stellt fundiert und praxisorientiert die Grundlagen von CRM in der Public Cloud dar.

The must-read summary of Chris Anderson's book: "e;The Long Tail: Why the Future of Business is Selling Less of More"e;.

The must-read summary of Michael Silverstein's book: "e;Treasure Hunt: Inside the Mind of the New Consumer"e;.

The must-read summary of Kendra Lee's book: "e;The Sales Magnet: How to Get More Customers Without Cold Calling"e;.

Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés
Avec plus de 60 millions d’utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l’acteur incontournable de l’écoute de musique en streaming.

The must-read summary of Randall E.

The must-read summary of Lisa Johnson and Andrea Learned's book: "e;Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market"e;.

Anabel Ternès, Ian Towers und Marc Jerusel gehen der Frage nach, welche neuen Konsummuster sich aufbauend auf den Begriffen Individualisierung und Nachhaltigkeit herausbilden könnten.

The must-read summary of Jay Abraham's book "e;Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition"e;.

The must-read summary of Shep Hyken's book: "e;The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience"e;.

The must-read summary of Cindy Alvarez's book: "e;Lean Customer Development: Building Products Your Customers Will Buy"e;.

The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "e;Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs"e;.

The must-read summary of Guy Kawasaki's book: "e;How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit"e;.

The must-read summary of Rafi Mohammed's book: "e;The Art of Pricing: How to Find the Hidden Profits to Grow Your Business"e;.

Die Zahl der Rechtsanwälte, Steuerberater und Wirtschaftsprüfer ist in wenigen Jahren enorm angestiegen.

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können.

The must-read summary of Bill Price and David Jaffe's book: "e;The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs"e;.

The must-read summary of Michael Bosworth and Ben Zoldan's book: "e;What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story"e;.

Anabel Ternès, Ian Towers und Marc Jerusel gehen der Frage nach, welche neuen Konsummuster sich aufbauend auf den Begriffen Individualisierung und Nachhaltigkeit herausbilden könnten.

Influence customer perceptions and make your advertising more memorable!

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.