Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing downtoearth approaches that deliver big impact over timeconsuming, needlessly complex techniques.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.
'This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond' - Environment and Planning 'The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication.
The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication.
The DNA of Selling brings a wealth of knowledge and experience the author gained during many years of building a lucrative and fulfilling career in sales.
**Business Book Awards 2025 Finalist** The unspoken rules and unquestioned assumptions that make up an organization's culture are so well hidden that, once we become insiders, we stop noticing them.
Why Prediction Markets Are Good for BusinessFrom selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeings 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential electionsprediction markets have realized some amazing successes by aggregating the wisdom of crowds.
Focus on Customer Satisfaction for Increased Profit Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied client can cost it four.
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The usefulness of strategic intelligence goes beyond military settings, as it applies toward improving the strategic decision making process of any organization.
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new useMarketing is all about understanding and serving your customers needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars.
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented.
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented.
