Market research

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers.

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers.

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book.

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.

Discover the marketing basics to draw new membersand more fundsto your church!

Discover the marketing basics to draw new membersand more fundsto your church!

Learn how to compete in international markets!

Learn how to compete in international markets!

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals.

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals.

What is sensory marketing and why is it interesting and also important?

What is sensory marketing and why is it interesting and also important?

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions.

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions.

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies.

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies.

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization.

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization.

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country.

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country.

Discover the Hidden Triggers That Influence Your Every PurchaseEver walked out of a store with something you didnt intend to buy?

The internet of things (IoT) has the potential to change how we live and work.

The internet of things (IoT) has the potential to change how we live and work.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

As shoppers, what factors influence our decision to purchase an object or service?

As shoppers, what factors influence our decision to purchase an object or service?

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response.

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response.

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes.

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes.

A bold addition to existing literature, this book provides an excellent overview of corporate communication.

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.

Tony the Tiger.

Tony the Tiger.