A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic.
A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
This book is a look into the world of the small business owner through their eyes - how the five different "e;tribes"e; of business perceive the world around them, how they run their businesses, their motivations and goals.
This book is a look into the world of the small business owner through their eyes - how the five different "e;tribes"e; of business perceive the world around them, how they run their businesses, their motivations and goals.
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings.
This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia.
This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia.
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.
