Holger Syhre und Stefan Luppold beschreiben in diesem essential die wesentlichen technischen Elemente, die den Erfolg von Events durch Licht-, Ton-, Bühnen- und Medien-Technik bestimmen.
SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth GroupA practical, enjoyable and proven manual for leading transformational change - by the award-winning author of No Bullsh*t Leadership.
Martina Schäfer erläutert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken.
Measure and improve your company's performanceThis book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
From reviews of Global Market/Marketing Research in 21st Century and Beyond:"e;This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals.
Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen.
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makefirst, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.
The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes.
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for todays aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics.
The must-read summary of Robert Hiebeler, Thomas Kelly and Charles Ketteman's book: "e;Best Practices: Building Your Business With Customer-Focused Solutions"e;.
Christian Arnold und Christoph Klee erläutern in diesem Essential, warum es sich bei Produktinnovationen um einen kritischen Erfolgsfaktor handelt: Kundenanforderungen und Technologien wandeln sich immer rascher und das Angebotsprogramm muss entsprechend häufig angepasst werden.
In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing.
The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "e;Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line"e;.
The Comprehensive Guide to Customer Service For The 21st Century Even the most successful companies need their customers happy and to keep coming back for more.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
In diesem Leitfaden für nachhaltiges Eventmanagement bietet Ulrich Holzbaur einen kompakten Einstieg in die Entwicklung von nachhaltigen Events und ihre Erfolgsfaktoren.
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms.
