A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise.
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service.
Barry Farber's Guide to Handling Sales Objections is about the one thing that many salespeople-especially those just starting out-fear the most: Objections.
