In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally.
Drawing on empirical work and secondary analysis from the UK and Finnish construction industries, this book contributes a deep-rooted analysis of construction industry harms that originate from corporate-industrialstate processes.
Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ideas across borders and for achieving organisational goals.
Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ideas across borders and for achieving organisational goals.
An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws.
Drawing on empirical work and secondary analysis from the UK and Finnish construction industries, this book contributes a deep-rooted analysis of construction industry harms that originate from corporate-industrialstate processes.
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.
This new volume examines the dramatic impact of the COVID-19 pandemic and its embrace of the digital revolution on human resources management practices, providing a better understanding of the emerging role of HR 4.
This new volume examines the dramatic impact of the COVID-19 pandemic and its embrace of the digital revolution on human resources management practices, providing a better understanding of the emerging role of HR 4.
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally.
The book covers the emerging communication and computational technologies for future cyber-physical systems and discusses the security of in-vehicle communication protocols using automotive embedded systems, presenting an in-depth analysis across various domains, such as manufacturing, transportation, health-care, and smart cities.
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.
Human Resource Management and Ethics at Work dives deep into understanding ethical human resources practice, including professional codes of conduct and what it means to be an ethical human resources professional.
