Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions.
This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both internally and externally to drive corporate innovation.
This book constitutes the proceedings of the First International Conference on Digital Product Management, ICDPM 2024, which took place in Gothenburg, Sweden, on June 12, 2024.
This book constitutes the proceedings of the First International Conference on Digital Product Management, ICDPM 2024, which took place in Gothenburg, Sweden, on June 12, 2024.
This book integrates of Building Information Modeling (BIM) and Decision Support Systems (DSS) in the field of building design, construction, and maintenance.
This book of cases, mostly of small to medium organizations, from west Africa, Thailand and India offers cases suitable for training of practicing managers of small and medium agricultural enterprises and public sector professionals engaged in agricultural development.
This book is a compilation of the best papers presented at the 2023 edition of the Asia-Pacific Conference on Economics & Finance (APEF), which is held annually in Singapore.
This book combines the quantitative decision-informing techniques of management science and operations research with the data-centric techniques found throughout the world of analytics.
This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both internally and externally to drive corporate innovation.
This book integrates of Building Information Modeling (BIM) and Decision Support Systems (DSS) in the field of building design, construction, and maintenance.
This book provides practical guidance on managing international development and aid projects for sustainability and lasting impact on the lives of vulnerable people around the globe.
This book provides practical guidance on managing international development and aid projects for sustainability and lasting impact on the lives of vulnerable people around the globe.
Guided by the question of why digital technology has a transformative impact, this book systematically explains the root causes of the transformative impact, reexamines the history of human development and the basic point of social division of labor, and further conducts a new deconstruction and elaboration of the logic and development trend of the digital technology impact.
This book constitutes the refereed proceedings of the 14h International Symposium on Business Modeling and Software Design, BMSD 2024, which took place in Luxembourg, during July 1-3, 2024.