This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right.
Highlighting the interconnections between Southeast Asia and the world through literature, this book calls for a different reading approach to the literatures of Southeast Asia by using translation as the main conceptual framework in the analyses and interpretation of the texts, languages, and cultures of the following countries: Cambodia, Malaysia, Singapore, Indonesia, Brunei Darussalam, and the Philippines.
This collection showcases a wide range of empirical studies in didactic audiovisual translation (DAT), fostering replication of the present work to encourage future research and further expansion of DAT's applications in language learning settings.
Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries.
The Routledge Handbook of Translation and Technology provides a comprehensive and accessible overview of the dynamically evolving relationship between translation and technology.
The companion resource to the bestselling Commentary on the New Testament Use of the Old TestamentSouthwestern Journal of Theology 2023 Book of the YearWith the torrent of publications on the use of the Old Testament in the New Testament, it's time for a dictionary dedicated to this incredibly rich yet diverse field.
A volume of selected, annotated references arranged under specific headings to provide a non-partisan guide to teachers involved in designing courses in translation and/or interpreting.
Übersetzen ist in einem fundamentalen Sinne hermeneutisch: Jede Übersetzung ist das Ergebnis eines jeweils anderen Verstehens und Auslegens des Originals durch den Übersetzer.
This book explores the ways in which changing views on gender and the place of women in society during the latter half of the twentieth century affected women's participation and standing within British Paganism.
Mapping the Research Landscape of Interpreter and Translator Education explores research themes in interpreter and translator education based on a systematic review of more than 20 years of research in the field.
How do translation companies, multilingual international organizations and individual translators measure and improve the quality of their translations?
This book introduces the latest advances in Corpus-Based Translation Studies (CBTS), a thriving subfield of Translation Studies which forms an important part of both translator training and empirical translation research.
In their introduction to this collection of essays, the editors argue that constraints can be seen as a source of literary creativity, and given that translation is even more constrained than 'original' literary production, it thus has the potential to be even more creative too.
In this volume, Lucyna Harmon compares the episodes that constitute the British TV series Agatha Christie's Poirot with David Suchet with their precursor texts, with the aim of establishing most salient changes between both.
This collection re-envisions the academic study of institutional translation and interpreting (ITI), revealing oppression in established institutional spaces toward challenging existing policies and the myths which inhibit critical inquiry within the field.
The teaching of texts in translation has become an increasingly common practice, but so too has the teaching of texts from languages and cultures with which the instructor may have little or no familiarity.
Bourdieu's key concepts of habitus, field and capital have been adopted or adapted to elaborate the social and cultural nature of translation or interpreting activity, to locate this activity within social structures and social institutions, and to analyse the cultural, historical and political specificity of translation and interpreting practices.
This book reflects on translation praxis in 20th century Latin American print culture, tracing the trajectory of linguistic heterogeneity in the region and illuminating collective efforts to counteract the use of translation as a colonial tool and affirm cultural production in Latin America.
Modes of Censorship and Translation articulates a variety of scholarly and disciplinary perspectives and offers the reader access to the widening cultural debate on translation and censorship, including cross-national forms of cultural fertilization.
Over the past decade interest in research on screen translation has increased sharply while at the same time fast moving technological breakthroughs are continually modifying and renewing both products and well-established methods of linguistic mediation.
