The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "e;position"e; in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.
The other titles in this series have sold extremely wellScientific Brain Training, the company behind the series, is becoming increasingly popular in the U.
Over the past five years, James Whiddon has interviewed some of the world's brightest, best, and most influential men and women in finance on his popular radio show, The Investing Revolution.
Say good-bye to diapers and hello to fast, effective potty training, from the parenting author millions trustPotty training your child doesn't have to be a stressful experience.
A Cleanse for Both Body and SoulGain clarity of purpose and peace of mind while losing weight and detoxifying your body Everyone wants a slimmer body, but you may not realize that a balanced mind and soul are the bedrock of true health and beauty.
Make yourself layoff-proof in a tough business environmentIt may seem like no job is secure during these difficult economic times, but you can learn the innovative strategies needed to protect your job now.
A Financial Survival Guide for an Economy in Free FallBestselling personal-finance author Nancy Dunnan offers back-to-basics advice to ease the financial squeeze of our troubled economy.
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you wantEverybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right?
IRS insider Sandy Botkin reveals the tax strategies you can use to increase your ROIs by as much as 20 percent-whether you're a home owner or a real estate investor.
More than 6,000 words and phrases that make the difference between "e;yadda-yadda-yadda"e; and copy that sellsLooking for a better way to say "e;authentic?
The bestselling holy grail of trading information-now brought completely up to date to give traders an edge in the marketplace Sound trading advice and lots of ideas you can use to develop your own trading methodology.
Already an international bestseller--a simply irresistible approach to love and relationships from the author of How to Simplify Your LifeCharmingly illustrated and refreshingly down-to-earth, this unique relationship guide will help you simplify your love life.
"e;Charley Rosen has undertaken the challenge of documenting the latest and greatest history of the game professionally--and has done so to great success.
Perfect Phrases for Landlords and Property Managers arms readers with quick and easy phrases to deal with the countless challenges, decisions, and day-to-day responsibilities of being a landlord or property manager.
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts.
Put play in your work as you improve on:Innovation: Create better products and servicesProblem-Solving: Tag-team responsibility and collaborate on solutionsMotivation: Build creative excitement at every levelRisk-Taking: Push new ideas to their limitsIngenuity: Reward the a-ha!
The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list.
In three years Livingston helped the 17,000- employee strong Crossmark increase its sales revenues by 30 percent and add an additional 2,400 workersLivingston will promote the book on his busy speaking tour, which includes keynote addresses at several large consumer products information conferencesIncludes numerous on-the-street examples and case studies throughout the book
There are no other books on the market that guide the female entrepreneur through the process of organizing, planning, and executing a business start-up in a weekly planner formatAppeals to a wide demographic-from the busy fulltime worker looking to become an entrepreneur to moms looking for a creative, lucrative outletIncludes forms, worksheets, and folders for ultimate organization and overall planning
