Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing.
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.
Contrary to the notion that leaders contribute to positive behaviour within organisations, this book reflects growing interest in the 'dark side' of leadership: the unethical and immoral personalities that can reside in positions of power.
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society.
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world.
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs).
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses.
Based on neuroscience research, this book presents and demonstrates a 'Ten Enablers' model as a framework to help change leaders successfully lead and manage change.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems.
This book analyses the conceptualization of psychopathic personality disorder for criminal/forensic populations and examines in depth the emerging phenomenon of the 'corporate psychopath'.
Two seminal crises of the early 21st century - the 9/11 terrorist attacks and COVID-19 pandemic - have led emerging generations of workers to prioritize the meaning and purpose of work.
This volume provides theoretical perspectives on and approaches to the development or enhancement of positive psychological capacities within various multi-cultural professional and organizational contexts.
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process.
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok.
This book examines consumer behavior using the "e;life course"e; paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.
This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.
This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface.
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).
This edited volume provides managers, as well as students, with the best practices in effectively leading the 21st century workforce and managing change.
This edited collection explores different strands of social constructionist theory and methods to provide a critique of the prevailing discourse of work stress, and introduces a radical new approach to conceptualizing suffering at work.
This book contains the papers presented at the International Joint Conference on Mechanics, Design Engineering and Advanced Manufacturing (JCM 2018), held on 20-22 June 2018 in Cartagena, Spain.
This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers.
Using recent research and case studies, this book offers an evidence-based insight into the embezzler's mindset as they commit crimes that are costing nations, organisations and individuals increasingly more each year.
