Occupational and industrial psychology

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

Chapters 1, 6 and 8 are available open access under a Creative Commons Attribution 4.

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption.

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically.

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations.

This volume outlines emerging issues for research and practice related to agile coping dynamics in the digital era.

This book presents what is the state-of-the-art in the field of the food waste phenomenon at consumer level, including a thorough literature review, and it highlights trends in the field.

This book offers a comprehensive overview of failure in business, management and consulting.

This book analyses the development of strategic supply chain modelling and its role in optimisingdecision-making in business, in relation to advances in technology and increased demand due to globalisation.

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.

This book explores a new way of applying clinical ethics.

This second volume, Basics of a Liberal Psychological, Social and Moral Order, overviews developments in the theory of spontaneously ordered complex phenomena, the psychology of inference and expectation, the nature of anticipatory systems in the psychological and economic domains, and the evolution of scientific thought and knowledge.

This book focuses on workplace innovation, which is a key element in ensuring that organizations and the people within them can adapt to and engage in healthy, sustainable change.

This book examines how the career counselling profession should respond to the changes in the world of work that have resulted from the increasing need to communicate faster and disseminate information more efficiently.

This book offers new insights into the complex set of activities and decisions of product innovation management.

This book proposes a new type of consumer called a voicing consumer, or a voicesumer.

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives.

This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion.

This book analyses decision-making in dynamic economic environments.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population.

Adopting an Evidence-Based Management (EBM) approach, this book provides the best evidence available on a wide range of topics from Industrial and Organizational Psychology to help managers base their decisions on scientific findings.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).

This volume deals with the construction of categorizations of health at work on the basis of individuals' perceptions and analyses of the psychosocial health effects at their work.

As organizations continue to adapt and evolve to meet the challenges related to globalization and working with new collaboration technologies to bridge time and space, demands on employees' time and attention continue to increase.

This book investigates attitudes to the avoidance and management of stress by project managers within the professional construction industry.

This brief provides a thorough overview of the history and underlying motivations for consumer panic buying, evaluating psychological perspectives on this behavior on both an individual and societal level.

Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of gluten-free breads.

This book expands on the literature on the characteristics of management boards by especially focusing on family-listed and family-controlled companies, as they are ideal for studying board heterogeneity.

This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective.

The present book collects, integrates, and discusses the range of perspectives and discourses on agency at work.

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies.

This first volume, History and its Betrayal, traces the development of major themes of liberalism from the increase in human population beyond the limits of the face-to-face society of tribalism and small groups up until the present day.

This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior.

Building on our prior ISA-based Palgrave pivot, the aims of the book are twofold.

This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures.

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

This book offers a socio-cultural examination of contemporary creativity studies.

The central assumption that guides this book is that research and practice about learning at the workplace has recently lost its critical edge.

This book studies a range of legal systems and compares them on their ability to deal with psychosocial risks at work.

Modern workplaces are following a strong trend of increasing flexible working practices and approaches, offering more flexibility in working times, working places, work organization, and work relations as the result of new information and communication technologies.

This book analyses the learning experiences of students of Business English at a Chinese university.

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.

This book provides students with a concise introduction to test bias from a psychometric point-of-view without statistics.

Written at a time of global pandemic, when we have been forced to confront age-old existential questions-Why are we here?

This book explores the ethical and policy implications of the use of neuroscience in marketing.

This book explores the Complementary Management Model.

This book focuses on a central success factor for family businesses: maintaining the decision-making ability over generations while not jeopardizing the business due to family conflict, inefficient governance structures, or lack of identification.

This book presents the fundamentals and applications of solution-focused coaching both in individual coaching and in coaching entire teams.