Der insbesondere durch die Digitalisierung ausgelöste Medienwandel und die daraus erwachsenen Veränderungsprozesse für die Public Relations und Organisationskommunikation führ(t)en zum Verschwimmen zahlreicher Grenzen, die früher deutlicher zu erkennen waren.
Dieses Buch beschreibt, wie Kommunikationsabteilungen ihre Prozesse digitalisieren können, um auch in Zukunft erfolgreich zur Wertschöpfung ihrer Unternehmen beizutragen.
Whether you're presenting training exercises, team meetings or a sales pitch, you can present like a pro, deal with technological glitches, appear calm under pressure, and deliver value-packed virtual presentations.
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
Named one of 22 new booksthat you should consider reading before the year is out by FortuneThis practical and empathetic guide to taking the high road is worth a look for workers lost in conflict.
Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.
Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson.
Employers who don't adapt to the expectations of younger generations are losing top talent, as they leave for positions at companies with modern practices.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
Dieses Buch erklärt, wie die Digitalisierung sämtliche Strukturen und Prozesse im Kommunikationsmanagement von Unternehmen verändert und wie Strategien, Konzepte, Aufgabenverteilung und Instrumenteneinsatz angepasst werden müssen, um alle Stakeholder punktgenau zu erreichen.
Communicating Effectively: Tools for Educational Leaders, second edition, provides a unique perspective for aspiring and practicing educational leaders to expand their problem-solving and conflict-resolution strategies.
This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting.
This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
This book explains the subtle maneuvers of what researchers call "e;facework"e; and demonstrates the vital role it plays in the success or failure of cross-cultural interactions.
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.
What people get out of social media-and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.
Questa guida pratica offre una panoramica completa sulla gestione aziendale moderna, combinando aspetti tradizionali dell'economia aziendale con le più recenti strategie di business online e business intelligence.
2013 Bronze Axiom Business Award WinnerPredict if Your Clients Will Say YES in Just 7 SecondsHow to Read a Client from Across the Room gives you the clues and tools to get someone to say "e;yes"e; to you--in an instant--by tailoring your communication methods on the fly to suit that person s character type.
