The must-read summary of Robert Scoble and Shel Israel's book: "e;Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers"e;.
The goal of this handbook was to take a modern approach to what blacks face in Corporate America focusing on the recruiting, hiring and retention of black associates.
This book presents research-based information to provide the reader a deeper understanding of the complex nature of family owned businesses, their problems and challenges, and the unique governance structures and mechanisms that have been developed to properly guide a family business to greater effectiveness.
In Workplace Jazz, the author raises a battle cry for individual and corporate responsibility in building cultures that are healthier and more productive for those working in them.
This book contains business communication information that may not have been taught in college-information that has been accumulated over years of business experience and teaching.
This book provides a stakeholder-centered analysis of projects and explains which identification, analysis, communication, and engagement models are relevant to different types of projects.
Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas in our personal and professional lives.
This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.
Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.
This book presents research-based information to provide the reader a deeper understanding of the complex nature of family owned businesses, their problems and challenges, and the unique governance structures and mechanisms that have been developed to properly guide a family business to greater effectiveness.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth.
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily.
The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for getting understood when communicating with their coworkers and those they manage.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.
Among the most-frequently heard complaints by employees, no matter how large or small their organization, or its reason for being, is that they get pulled into too many meetings.
When it comes to solving complex problems, we often perform elaborate rituals in the guise of best practices that promise a world of order, certainty, and control.
An indispensable guide for anyone nervous about leading a group, this practical book take readers step-by-step from planning to leading a meeting successfully.
The wrong word, the wrong gesture, the wrong impression-cross-cultural blunders can have serious business consequences such as lost customers, lost relationships, and lost opportunities.
This preeminent book in the field of Neurology has been extensively updated and expanded by 70 leading authorities, providing a single, encyclopedic summary the scientific advances and new clinical practices that can be immediately considered for your patients.
This preeminent book in the field of Neurology has been extensively updated and expanded by 70 leading authorities, providing a single, encyclopedic summary the scientific advances and new clinical practices that can be immediately considered for your patients.
Masterwork on Crisis Communication and Reputation Risk Selected as One of "e;30 Best Business Books of 2013"e; Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "e;28 experts to call when all hell breaks loose"e; -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.
Masterwork on Crisis Communication and Reputation Risk Selected as One of "e;30 Best Business Books of 2013"e; Jim Lukaszewski -- nationally recognized PR expert, executive coach, often called America's Crisis Guru, and noted by Corporate Legal Times as one of "e;28 experts to call when all hell breaks loose"e; -- advises exactly what to do, what to say, when to say it, and when to do it, while the whole world is watching.
In einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher.