This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field.
The Ministry of Truth scrutinizes the information market in the era of the attention economy calling on citizens, public educators and politicians to action in averting the role of BigTech in critical infrastructure.
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts.
This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting.
This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world.
This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.
This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools.
This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions.
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
The must-read summary of Julie Bick's book: "e;All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed"e;.
The must-read summary of Gino Wickman and Mark Winter's book: "e;Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business"e;.
The must-read summary of Tim Hurson and Tim Dunne's book: "e;Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself"e;.
The must-read summary of Ed Fuller's book: "e;You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits"e;.
The must-read summary of Deepak Malhotra and Max Bazerman's book: "e;Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Tables and Beyond"e;.
The must-read summary of Peter Stark and Jane Flaherty's book: "e;The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation"e;.
The must-read summary of Michael Bosworth and Ben Zoldan's book: "e;What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story"e;.
