This book is meant to provide a glimpse into differing facets of organizational management that allows for continued success through refinement of skills promoting operational awareness in today's rapidly evolving world of business.
In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience-including new insights from artificial intelligence-are transforming our understanding of effective leadership.
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer''s trust and make sales.
This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations.
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.
A holistic, research-backed framework to future-proof your leadership and unlock the full potential of your teamIn the wake of the pandemic and on the cusp of the generative AI revolution, the world of work has undergone a seismic shift.
From Oil to Gas and Beyond chronicles the history of the petroleum industry in Trinidad and Tobago and appraises major policy decisions impacting its economy.
Presidential Lessons in Leadership crystallizes the methods of leadership from six of America's greatest presidents during moments of personal challenge and turns them into concrete lessons that business leaders, and anyone interested in becoming a more effective leader, can use each day.
Leadership in Organizations is the first in a series of three books written primarily for distance-learning students in online undergraduate and graduate programs with a focus on management, leadership, and organizational development.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning.
In a working life of 35 years, a manager can expect to make at least 10 job changes - or transitions - where the demands for rapid business delivery and effective leadership will only increase with each new job.
Emotional Fitness Coaching is the practical approach to applying the principles of emotional intelligence to the workplace to create a healthy, positive and creative environment in every situation.
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.
Mindfulness is a way of paying attention to the present moment, helping us become more aware of our thoughts and feelings so that instead of being overwhelmed by them, we are better able to manage them.
A major source of financing for the poor and no longer a niche industryOver the past four decades, microfinance the provision of loans, savings, and insurance to small businesses and entrepreneurs shut out of traditional capital markets has grown from a niche service in Bangladesh and a few other countries to a significant global source of financing.
Africa welcomes business investment and offers some of the world's highest returns and impactsAfrica has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns.
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile.
