Make customer value a C-Suite priority for lasting profits and growthWhile the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers.
Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.
Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partnersAs our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all walking data generators.
Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators Delighting the customer is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-MartBarbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.
Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann.
Dieser Band widmet sich Themen zum Customer Experience Management und bietet anhand von Best-Practice-Beispielen unterschiedlichster Branchen, Fallstudien und empirischen Untersuchungen einen umfassenden Überblick.
Dieses Buch erklärt kompakt und auf den Punkt, wie Online-Marketing für Einzelkämpfer und Kleinunternehmer mit wenig Zeit, Budget und Vorwissen einfach umsetzbar ist.
This book presents case studies of South Asian companies that have strategic business implications, highlighting the complex interplay of business and social dynamics in South Asia.
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy.
This book constitutes revised papers from the eight workshops which were held during June 2021 at the 24th International Conference on Business Information Systems, BIS 2021.
In diesem Buch wird mit der Digital Marketing Roadmap ein Konzept vorgestellt, mit dem Sie das Marketing Ihres Unternehmens im digitalen Umfeld planen, umsetzen und messen können.
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France.
From the "e;godfather of content marketing"e;-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world.
Stop chasing quick commissions-and start building a solid, long-term real estate businessSelling real estate is all about closing as many deals as possible, as quickly as possible, right?
Stop chasing quick commissions-and start building a solid, long-term real estate businessSelling real estate is all about closing as many deals as possible, as quickly as possible, right?
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more.
