Customer services

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

Generation Agelessan authoritative and eye-opening look at the past, present, and future of Baby BoomersThink Baby Boomers are all alike?

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains.

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue.

Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back.

Modern consumers are being bombarded with in-formation from every angle.

This book is designed and written to throw some light on several of CRM and its impact on Agri-business ventures.

A USA Today BestsellerIn a world where consumers expect moreinstantly and seamlesslypersonalization is a strategic imperative.

Customer relationship management is an information industry term for methodologies, software and usually lnternet capabilities that help an enterprise manage customer relationships in an organized way.

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness.

This book presents the findings of a comparative study on office work culture in Germany and China.

How dynamic businesses of every size can unleash innovation by inviting customers to codesign what they do and make.

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage.

This book helps in building an optimally designed and customer-oriented sales organization.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).

QoS (Quality of Service) and Network Management are old topics.

This book represents the work of some of the contemporary world leaders in marketing.

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

Increase revenues quickly with the ideas in this international bestseller: “I love this book!

In seinem Buch begleitet Jerry J.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs.

This book presents the Recommender System for Improving Customer Loyalty.

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships.

Looking to improve your customer experience?

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach.

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing.

What's the Secret?

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth.

- Do you want to develop better relationships with your shareholders?

This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service.

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs.

This is an important and timely book.

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models.

Your prices can be beat.

In dem Buch werden zunächst die für eine warteschlangentheoretische Modellierung eines komplexen Inbound Callcenters relevanten Komponenten inklusive ihrer Zusammenhänge und besonderen Eigenschaften beschrieben.

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.