Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness.
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
The Advantage of Other is a practical, personable guide for anyone who has the right intentions around Diversity, Equity and Inclusion, but doesn't have the tools they need to create a long-term, sustainable cultural shift in their company culture.
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for?
There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs.
In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.
This national bestselling book on sales strategies and techniques is a "e;fast read"e; because "e;Becker knows what he's talking about"e; (Business Week).
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees.
The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India.
In einer digitalisierten und stark vernetzten Welt stehen Unternehmen vor der Herausforderung, ihre Wachstumsstrategien kontinuierlich zu optimieren und ihre Kunden langfristig zu binden.
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.
You may have your industry's most prolific product or service in the marketplace, but your customers' loyalty and checkbooks will only go as far as your customer service will allow.
Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today's on-demand environment.
Even skilled salespeople buckle in tough selling situationsgetting defensive with prospects who challenge them on price or too quickly caving to discount pressure.
Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency?
Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft.
Durch den teils massiven Publikumsschwund nach der Pandemie stellt sich die Frage, ob diese als Brandbeschleuniger gewirkt hat für bereits vorhandene Trends.
