Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway.
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Die Digital Customer Experience rückt zunehmend in den Fokus, wenn es darum geht, Kunden einen besonderen Nutzen und ein besonderes Erlebnis zu versprechen, sie zufrieden zu stellen und zu binden.
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
Even skilled salespeople buckle in tough selling situationsgetting defensive with prospects who challenge them on price or too quickly caving to discount pressure.
This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa.
Make customer value a C-Suite priority for lasting profits and growthWhile the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age.
The definitive Customer Success Manager How-To-Guide for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape.
Dieses Buch bietet Mitarbeitern und Führungskräften im Vertrieb einen klar definierten Prozess, um nachhaltige Geschäftsbeziehungen entlang der Account Journey aufzubauen.
Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann.
Dieses Buch zeigt, wie Behörden und Verwaltungen verständlich, respektvoll und zielführend mit den Bürgern ihrer Stadt oder Gemeinde kommunizieren können.
The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationshipsSalespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship.
Dagmar Rankl skizziert aufbauend auf der Lasswell-Formel aus dem Jahre 1948 eine neuzeitliche Beschreibung für den Kommunikationsprozess im Zeitalter der Netzwerkkommunikation.
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.
Dieses Buch erklärt kompakt und auf den Punkt, wie Online-Marketing für Einzelkämpfer und Kleinunternehmer mit wenig Zeit, Budget und Vorwissen einfach umsetzbar ist.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction.
Winning sales tactics from the greatest strategist of all timeThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience.
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications.
Praise for How to Deal with Difficult Customers "e;The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties.
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
