Customer services

Dieser Sammelband stellt innovative Methoden, Konzepte und Werkzeuge zur Transformation klassischer Dienstleistungen zu sogenannten „Smart Services“ vor.

Personalisierung gilt im Handel als wichtiger Wettbewerbsvorteil.

In diesem Buch zeigt die Autorin, wie mediative Elemente in konfliktären Kundengesprächen Kunden- und Mitarbeiterzufriedenheit steigern können.

Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.

Dagmar Rankl skizziert aufbauend auf der Lasswell-Formel aus dem Jahre 1948 eine neuzeitliche Beschreibung für den Kommunikationsprozess im Zeitalter der Netzwerkkommunikation.

Sina Kim Schmal betrachtet im Rahmen eines Mixed-Method-Ansatzes im Längsschnitt die Bedeutung des EU-Energielabels bei Kaufentscheidungen über Fernsehgeräte von Konsumenten.

Innovationsstarke Branchen – und dazu zählt das Dialogmarketing ganz eindeutig – benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern.

Die Grundidee des Buches besteht darin, sowohl einen umfassenden und schnellen Überblick über die strategischen und operativen Gestaltungsfelder des Marketing-Management zu liefern als auch einen grundlegenden Fundus von Chartvorlagen für all diejenigen zusammenzustellen, die regelmäßig Vorträge, Trainings, Lerneinheiten, Workshops oder sonstige Arten von Präsentationen zu Themen des Marketing-Management ausarbeiten müssen.

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal.

This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value.

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders.

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand.

This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing.

Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.

This book focuses on the concept of "e;brand hate"e; and consumer negativity in today's digital markets.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.

This book investigates customer perceptions and expectations of complaint channels.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value.

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies.

This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies.

This book provides retail managers with a practical guide to using data.

This book focuses on the implications of digitalisation in the mobility service industry.

This book constitutes revised papers from the eight workshops which were held during June 2021 at the 24th International Conference on Business Information Systems, BIS 2021.

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France.