In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
This easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate.
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business.
The "e;membership"e; business models of Netflix, Weight Watchers, and other industry giants revealed-and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model.
Winning sales tactics from the greatest strategist of all timeThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience.
TWO E-BOOKS IN ONE The Starbucks Experience The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine.
Reach more customers and grow your business with today's most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.
The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationshipsSalespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
The most important characteristic that is needed to be successful in any leadership position whether it's in business, church, or your community - is the ability to work with people.
A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry.
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon.
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann.
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems.
