Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems.
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable.
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.
The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.
The must-read summary of Ron Zemke and Tom Connellan's book: "e;E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away"e;.
The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "e;Customer Mania: It's Never Too Late to Build a Customer-Focused Company"e;.
The must-read summary of Gary Millet and Blaine Millet's book: "e;Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping"e;.
The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.
