Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Customer relations is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years.
The definitive guide to implementing Baldrige Criteria in any organization-from the team that has worked with 18 Malcolm Baldrige Award winnersFor organizations in both the public and private sectors, the coveted Malcolm Baldrige National Quality Award is the gold standard to which all leaders aspire.
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes.
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
The two volume set, LNCS 2313 and LNCS 2314, constitutes the proceedings of the 10th International Conference on Kansei Engineering and Emotion Research, KEER 2024, held in Taichung, Taiwan during November 20-23, 2024.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management.
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers.
Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine Neuausrichtung der kundenorientierten Unternehmensführung bilden.
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better.
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partnersAs our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all walking data generators.
Der stationäre Reisevertrieb sieht sich durch die gesteigerte Nutzung von Online-Kanälen zur Suche und Buchung von Reisen einem erhöhten Wettbewerb in der Tourismusbranche ausgesetzt.
Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon.
Dieses Buch bietet 40 erfolgsentscheidende Impulse für einen verkaufsaktiven, professionellen und souveränen Vertriebsinnendienst – von A wie Agilität, über F wie Fragetechniken und P wie Preisverteidigung bis hin zu Z wie Zeitmanagement.